Books as Bridges Maximize Marketing Dodger Goes West Dodger Goes West Caregiver Tools WHAT CAN BOOKS AS BRIDGES DO FOR YOU? IF YOU ARE A HEALTHCARE PROVIDER: MAXIMIZE MARKETING IMPROVE PATIENT CARE * Use for initial intake assessment * Encourage family of residents to use book during visits at your facility BUILD RELATIONSHIPS * Our read-aloud books build relationships between staff and residents bridging the generation gap. * Giving books at fund raising events, open houses, health fairs, or other referral sources builds community   relationships. PROMOTE & DEFINE YOUR IMAGE * Welcome newly admitted residents with a book, and give long term residents a book on their birthday * Host press-covered book signings with local authors to promote your facility * Books are professional marketing tools. Brand your company’s logo on the covers to show your market   you care about communication and define your facility’s personal message. * Perception is reality. The image visitors and families want to see is their family member receiving 1-on-1    time. Reassure your clients they’ve placed their family at a place where they are being cared for, loved,    and understood.